Getting Good SEO Rankings in Google and other search engines is the ultimate goal of every online business.
It doesn’t matter the line of business that you are in, if you have an online website, you need to optimize it to get top search engine rankings.
With better rankings, your business will start seeing more traffic and you will get to unlock bigger opportunities for conversion.
But the road to the top SEO rankings is not an easy one. There is a lot that you need to do to optimize your online platform to the point where search engines declare it worthy of being at the top.
In this article, we are going to share with you a few simple tips that you can use to get a Good SEO ranking in Google.
So, without further ado, let’s get started and talk about the best SEO tips that you can use for getting better rankings on the SERPs
Tips to Get Good SEO Ranking in Google
1. Focus on the Long-Tail Keywords
Keywords Research is the first step that you need to take care of when optimizing your website. You need to find just the right keywords that you use for your content marketing strategy.
The biggest mistake that beginners in SEO make is to go for the highly competitive, short-tail keywords. It is quite hard to rank for these keywords in the beginning because they have a lot of competition.
Instead, you need to shift your focus towards long-tail keywords. You need to find keywords consisting of 3 and more words and create your content around them.
This approach will bring you better results, in less time.
2. Create 100% Unique & Plagiarism Free Content
Whatever you do, make sure that you don’t post plagiarized content on your website.
Whether it is intentional or accidental, you need to stay away from plagiarism, at all costs.
You can use a free plagiarism checker to check your content for plagiarism and remove it from the content.
Once you have made sure that your content is 100% unique, you can post it on your website.
3. Update the Existing Content
Another counterintuitive approach when doing SEO for your website is to update your existing content.
You don’t have to come up with unique content, every time you have to publish something new on your website.
If you have written a piece of content many months ago and you find the topic to be still relevant, you can update it and post it again with the new publish date.
If you want to completely change the existing content of your website, you can use the paraphrase tool for that. Using the paraphrasing tool, you can rewrite the content, without the risk of plagiarism.
4. Optimize the Content Title & Meta Description
This is a basic optimization step that most beginners in SEO often forget. You need to make sure that you optimize the title and meta description for all the content that you post on your website.
How do you optimize the title and the meta description?
You need to add your focused keyword in the title, as well as the meta description. Also, make sure that the keyword appears in the first 100-120 words of your content.
If you do that, your content will be considered 100% optimized, from the perspective of the search engines.
5. Add Value Through your Content to Get Links
When creating content for your audience, you should focus on adding value, above everything else.
Creating valuable content is the only way for you to get links from high Domain Authority websites in your niche.
If you create content that helps your audience, they will automatically want to share it and link to it on their platforms.
Another approach that you can use for getting backlinks is backlinks outreach. But you need to use a da checker for that to ensure that the site that you are getting the links from, has a high domain authority.
If you want to use an organic approach, then creating valuable and engaging content is your best bet for getting quality backlinks.
6. Make your Website Mobile-Friendly
Google has officially declared that the sites that are optimized for smartphones are more likely going to be ranked higher on the search results.
So, when doing SEO of your website, you need to make sure that it is mobile-friendly.
You need to pay attention to the loading speed on mobile devices, the user experience, as well as ease of navigation for the users on smartphones.
Once you have made sure that your website is mobile-friendly, you can expect to see better search engine rankings for your site.
If you don’t put effort into it, you will miss out on huge traffic opportunities because your site won’t appear on search results that show up on mobile devices.
Search Engine Optimization is an ongoing journey. You need to put effort into it regularly if you want to see consistent results.
Although new tools and techniques are being introduced for SEO every day, there are certain basics that you need to pay attention to, no matter what.
The SEO tips that we have talked about in this article might come off as a bit rudimentary, but the amount of effort that you put into them can make or break the success of your SEO campaign.
So, make sure to keep in mind the above points to get a good SEO ranking in Google.