7 Best WooCommerce SEO Practices To Increase Store Sales
Online marketing strategies revolve around search engines. If you create an online store or write content, you must keep SEO in mind. If you are a WooCommerce store owner and want to increase your sales, today’s post belongs to you. We will discuss all the popular practices to drive more traffic and sales to a WooCommerce store.
For WooCommerce SEO, it is best to use strong and targeted keywords where they fall naturally. Keywords can be used in meta titles, descriptions, URLs, alt texts, etc.
To find the right keywords, first list down the products or services you are selling and then see all the related terms that people are searching for. Try to be more specific about your search terms. For this, tools like Google Analytics and Moz Keyword Explorer can be handy.
When someone searches the internet, they have a goal in mind, and keywords might help you figure out what each searcher is looking for. Of course, focusing on terms that are more relevant to purchase terms is a superior technique. You can use Keyword Planner to make your search easier.
Duplicate content on your WooCommerce web store can cause it to be penalized by search engines. This scenario shows that search engines penalize and don’t index a website with plagiarized content. It might be challenging to develop unique product descriptions and content for each web page, especially if your product offerings are similar. Unique product descriptions and content can get you more conversions. Try to make all of your product descriptions informative and compelling. If you succeed, implementing WooCommerce SEO services in 2022 will be a cakewalk.
Effective URLs give an excellent user experience by giving visitors a sneak peek at the page’s content. However, they do the same thing for search engines. Make your URLs as short, concise, and descriptive as possible. For example;
- urdomain.com/category‐name/subcategory‐name/ product-name
Enable WordPress permalinks if you use WooCommerce with WordPress to ensure that your URLs are available to visitors and search engines. To do so, go to Settings » Permalinks and select a URL structure from the drop-down menu. You can utilize keywords instead of product IDs in URLs. It may appear trivial, but it has a big impact on how well users browse your site.
You will need high-quality photographs of your products in addition to excellent writing. Similarly, having high-quality photos is not enough. If you don’t optimize your pictures properly, they may end up causing more harm than good to your online store.
Large images, especially if of good quality, can significantly slow down the loading time of your website. Search engines ignore web stores that take too long to load. It’s possible to optimize your photographs in the following simple steps:
-Use a WooCommerce SEO plugin like WP Smush.
-The file names of the photographs you upload to your eCommerce site should be changed.
-In your web store, adding alt text for each image on your site is simply a caption that should include your target keyword and be as descriptive as feasible.
Broken links are inconvenient for site visitors and search engines. After all, links help Google understand your site’s structure and trust that the information you are sharing is accurate. However, manually monitoring all of your links can be tricky. You can utilize tools like Screaming Frog or the Broken Link Checker plugin not to wind up with a high bounce rate and discover 404 problems on your website. These plugins are only helpful if your web page contains enough content. If you alter a page’s URL, consider using a 301 redirect to notify search engines that the link has been updated.
Make sure to maximize your store’s speed because no one, including Google, enjoys slow-loading websites. WooCommerce SEO considers the speed and performance of your store. There are a variety of strategies you can use to optimize your store-
- Compress all the large-size images if possible.
- Set up a caching copy of your website. You can install a plugin to do this.
- Use CDN(content delivery network) to store heavy files off-site to make them load faster. It also loads your site from scattered servers nearest each visitor’s location.
- Always choose a high-speed host.
- Regularly update the installs.
- Remember to optimize the code.
Rather than devoting numerous hours and resources to ranking for a specific term, it is better to pay for placement temporarily. This is a reasonably inexpensive technique to test a word’s ranking value, and that is precisely what Google Ads allows you to accomplish. Setting up a campaign and tracking your results is simple with the Google Listings & Ads addon.
You will surely get good results if you implement these practices. Because when your WooCommerce store ranks high on Google, it becomes visible to more people. So, the leads & sales increase. Ranking high and sticking to the top is a continuous process; keep optimizing your site from time to time. If you don’t feel confident enough, you can employ any professional agency or a freelancer for SEO ranking services!